The narrative in the market is shifting
How about yours?
Is your company’s story distinctive in the market?
Does your content strategy differentiate you throughout the buyer journey?
Are you creating and activating your content in the most effective way?
Hello, I’m Cathy Bourne
If your company relies on content to enhance your brand and create lasting relationships with clients, we should be talking.
I’m a professional services content expert with over 30 years’ experience of building content strategy, creating content, and supporting teams to use content more powerfully – in their brand, marketing and communications.
From 2007 to 2021 I was a global brand and marketing director at EY. Since 2022, I’ve worked as an independent practitioner for clients in consulting, accounting, law and corporate education.
I combine strategic and creative thinking with well-honed skills in writing, design, facilitation, coaching and project management. I work quickly and flexibly, aiming for the best results within your deadlines.
Got a content challenge that needs solving?
Let’s chat!
White paper and marketing proposition creation
Messaging frameworks for new and existing services
New website content prototyping
Content strategy refreshes
Content process redesign
Change initiatives, including guidance and learning to support new ways of working
Competitor reviews
Recent projects
Drive a narrative that starts with your growth ambitions and steers your buyers through a journey from awareness to preference to new business.
Review | Optimise | Build | Activate
Content strategy
Content creation
Produce content that engages and inspires your clients, prospects and teams – in all formats and channels.
Insights content | Propositions | Case studies | Blogs
Consultancy and enablement
Support and inspire your teams to develop – and execute – better content, brand, marketing and communications strategies.
Policy | Guidance | Learning | Coaching
Want to know more?
Contact me via the details below